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Principles Of Marketing, 17e (Kotler/Armstrong) Chapter 2 Company And Marketing Strategy: Partnering To Build Customer Engagement, Value, And Relationships 1) _____ Is The Process Of Developing And Maintaining A Crucial Fit Between The Organization's Goals And Capabilities And Its Changing Marketing Opportunities. A) Benchmarking 10th, 2024

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C) An SBU D) A PLC E) A Value Delivery Network Answer: C Diff: 2 Page Ref: 43 Skill: Concept Objective: 2-2 20) After Management Has Identified The Key Businesses Making Up Its Company, What Is The Next Step? A) Identify Businesses In Which To Invest B) Assess The Attractivenes 2th, 2024

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